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I believe that university press releases should be viewed through a marketing lens as well as straight news.

For example, below is an actual press release from Evergreen College in Washington. I think it could have been better done, and two alternatives follow. Compare the headlines and subheads on the versions.


© Ray Rhamey 2017   ray (at) rayrhamey (dot) com 206.291.8758  Ashland, Oregon