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Grainger is the largest supplier/distributor of MRO  (Maintenance, Repair, Operation) products in America. They needed  branding. Their story: lower costs for clients.

My solution included a graphic and thematic approach - the power of less -  that visualized and verbalized the benefit with every ad. My  "minimalist" design creates and reinforces the branding. You can imagine how this ad would pop in a busy trade magazine.


© Ray Rhamey 2017   ray (at) rayrhamey (dot) com 206.291.8758  Ashland, Oregon