|
Grainger is the largest supplier/distributor of MRO (Maintenance, Repair, Operation) products in America. They needed branding. Their story: lower costs for clients.
My solution included a graphic and thematic approach - the power of less - that visualized and verbalized the benefit with every ad. My "minimalist" design creates and reinforces the branding. You can imagine how this ad would pop in a busy trade magazine.
|
